Even if you’ve been living under a rock, you would know that people around the world are going into isolation. In fact, nationwide closures were just announced here in Australia as part of ‘phase one.’ COVID-19 is changing the way the world works. It’s a scary, uncertain time. As someone who lives with mental health issues even at the best of times, I know a lot of you will be feeling lost and scared. First and foremost I’d like to thank everyone who is being responsible in this time, and implore those who have ignored warnings and recommendations to start listening.
If you’re STILL not getting why this is all happening, you’re part of the reason that it IS happening. #Covid_19australia— Grace Ashford (@ggraceashford) March 22, 2020
Understandably, a lot of people are concerned about what they can do to be helping their own business at this time and how to keep sane whilst isolating. Today, I’m sharing my ideas and tips to keep both busy and productive whilst the world continues to go through this crazy time.
Give your Pinterest some TLC
Don’t feel like you can’t do anything productive for your business. Isolation is the perfect time to focus on starting your Pinterest or getting it ship shape and designed for success. If you’re not sure how to do this or where to start, I recently shared the top 3 things I do on Pinterest and I’ve just hit 1 million views! Use this time in Isolation to create new pins, share awesome content and interact with other people in your niche or who may be needing your services in the future.
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Create awesome, engaging content
Social media is your best friend when it comes to connecting with the world. In times of isolation, people turn to social media to feel connected to the world. Use this time to connect with your current and potential followers. Write captions with calls to action and questions. Reply to your comments! So often I see people not engaging with their followers – it doesn’t matter if you have 10 or 10,000 followers, those people are possible customers and your supporters. Make sure they know their value!
If you’ve been meaning to change up your feed, aesthetic or style use this time to do some test runs! I’m offering three free Lightroom presets right now, but you can buy my full packages here.
Be a real person online! You might be a fitness guru, a CEO or a blogger; it doesn’t matter. People buy people before they buy a product. Everyone wants to see a human on the other end of the line, they want to feel connected and see how the person they are following is like them. Post a silly photo, a video of you dancing around the room alone, do a Q+A. It doesn’t matter how you show your human side, but let your followers see it!
Foster your relationships
I’ve already said it once, but people buy people before they buy products. This is a time where you can check in with previous, current and potential clients. See how they’re doing, check that everything is okay with them, if you know them well enough have a chat about something other than work! Use this opportunity to build strong relationships with your clients and gain some feedback if you can. Check if they’re satisfied with the service or product that you’ve provided and, if it’s appropriate, take this time to identify what their current or future business needs might be.
I know that it’s an overwhelming time for everyone at the moment. This week, instead of Woman Crush Wednesday, I’ll be posting a secondary list of non-business related things to do whilst you’re in isolation. If you’re in need of a chat, my inbox is always open!
What are you doing to keep your business afloat during this time? Are you closed for business, focussed on marketing or operating as usual? Are you feeling the effects of COVID-19? Let me know below!